
Ksenia Shmelkova · @shmelco · May 2026
How to find business growth levers through positioning
Why growth levers lie not in channels and creatives, but in how precisely the product fits the market.
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{ Free tools that help you make decisions about product, marketing and priorities. }

8 criteria, instantly see the gaps: segment, value, packaging, channels. Plus an estimate of what chaos may cost you.

Interactive tool: through activities, barriers and childhood patterns, find where you're truly strong, not just "doing fine".

Brand platform draft in 15–20 minutes: essence, positioning snapshot, voice and PDF. Spark version of the SHMELCO method.
Free self-assessment tools, to understand where you are before talking to me. Try one, look at the result, and if it resonates, reach out.