Blog & Tools

articles

How we think about product and business growth

AllGrowthPositioningMindset

Ksenia Shmelkova · @shmelco · May 2026

Why growth levers lie not in channels and creatives, but in how precisely the product fits the market.

Ksenia Shmelkova · SHMELCO · 2026

How I build positioning at the intersection of brand, product, and marketing — and why without it you only get pretty words.

Ksenia Shmelkova · @shmelco · June 2026

What it is, whether everyone has one, why we block ourselves — and what to do.

tools

{ Free tools that help you make decisions about product, marketing and priorities. }

Toolsshmelco

POSITIONINGDIAGNOSTIC

5 min · free

Free· Diagnostic· 5 min

8 criteria — instantly see the gaps: segment, value, packaging, channels. Plus an estimate of what chaos may cost you.

Toolsshmelco

GENIUSZONE MAP

15–20 min · free

Free· Self-assessment· 15–20 min

Interactive tool: through activities, barriers and childhood patterns — find where you're truly strong, not just "doing fine".

Free self-assessment tools — to understand where you are before talking to me. Try one, look at the result — and if it resonates, reach out.