Blog — SHMELCO

Blog

How I think about products, positioning and launch

Breakdowns, observations and tools — no fluff, no "5 steps to success". For founders who want clarity, not another checklist.

Ksenia Shmelkova · @shmelco · May 2026

How to find business growth levers through positioning

Why growth levers lie not in channels and creatives, but in how precisely the product fits the market.

Ksenia Shmelkova · SHMELCO · 2026

How I build positioning at the intersection of brand, product, and marketing — and why without it you only get pretty words.

Ksenia Shmelkova · @shmelco · June 2026

What it is, whether everyone has one, why we block ourselves — and what to do.