SHMELCO Blog

Blog

How I think about products, positioning and launch

Breakdowns, observations and tools, no fluff, no "5 steps to success". For founders who want clarity, not another checklist.

Ksenia Shmelkova · @shmelco · May 2026

How to find business growth levers through positioning

A review of 7 positioning schools, where each works, what each misses, and how to assemble positioning into a growth management system.

Ksenia Shmelkova · SHMELCO · 2026

What positioning is not, what it is in practice, and four steps to build it into a system tied to product and economics.

Ksenia Shmelkova · @shmelco · June 2026

Not "5 steps to success", what science says about flow, why it's hard to live from your strength, and how to clear the path.

Anna Maksimova · September 2026

The in'me velvet clip story, psychology of waiting, four scarcity schools, and the anatomy of a waitlist that actually works.

Ksenia Shmelkova · @shmelco · September 2026

When choice is infinite, scarcity shifts: what is missing is the ability to choose. On automation, trust, and the new logic of value.